Born in the heart
of America
A family company. A new kind of drink. SUNRISE started the way the best beverages always have — with a family, a workshop, and a conviction that what's on the shelf could be better. Founded along America's historic Route 66, we build every can the way we always have: in small batches, by people who've been in beverage longer than most brands have existed.
Our team brings decades of beverage manufacturing to the work — formulation, production, blending, testing. What's new is the category. What's not new is how we approach it. Every SUNRISE is made from real fruit and pure cane sugar, emulsified with hemp extract in our own facility, tested batch by batch before it ever reaches a can.
Every can, every batch. Made in-house. Made in Oklahoma. Made to be what the category has been missing — real ingredients, real effects, real people behind the work.
Route 66
Tulsa, Oklahoma
Not a coastal beverage brand. Built in the American heartland, where the supply chain is short, the roots run deep, and the work still happens where it's named. Three principles shape every can. None of them are shortcuts.
Every product is built from scratch by our own team — no contract outsourcing, no white-label shortcuts. Formulation is a craft we own end-to-end.
Deliberate batch sizes. Quality over scale. Every run gets the attention that makes the difference you taste from the first sip to the last.
Every batch is third-party tested for cannabinoid content and contaminants. Every COA is published. Nothing to hide, and nothing ever does.
Now that you know us
Find SUNRISE direct, or in stores near you.